Generating traffic to your site is of two major type, which is generating traffic through organic means and paid traffic.
There is a lot of difference between generating organic traffic and paid traffic mostly in the way it takes your website to the customer/visitor. Both of these types of traffic has got its own advantage and disadvantage.
Brief understanding on organic traffic vs paid traffic can guide you on choosing the right one for your website.
But the main points you have to consider when choosing the considering the type of traffic to your blog is –
What does your website hold to the customer?
What is the type of revenue you are receiving through your website?
Understand the main reason why you need to promote your website and then choose between the organic and paid traffic.
However, it is clearly being understood by the term “paid” where your budget is a concern.
Now let’s get to knowing some of the key importance of both Organic traffic and Paid Traffic.
Importance of Organic Traffic
The very first importance of creating (and maintaining) the organic traffic to your website or blog is the longevity. Yes Organic traffic is a life long thing if maintained well “Unlike paid traffic”, where it is the amount of money you put in that decides the traffic.
An organic traffic is purely SEO based which requires lots of technical stuff and hard work compared to the other form of traffic.
If your website is been ranked well for a “keyword” by search engines, it can remain on top of search results for such keyword for a long period of time, bringing lots of organic traffic to your site . It could stay on top for years together but you still need to keep on eye on your SEO.
While choosing the organic traffic as an option to drive more traffic to your site, the money consumption is very less here. However, the results doesn’t show up here as some would expect it to be overnight, its a gradual thing and like I said it needs a lot of hard work most especially on your SEO. Anything you do to bring traffic to your site could take approximately 4 to 6 weeks time to take effect.
Through an organic traffic, your website can reach the targeted customer undoubtfully and the conversion rate would be more. For example: If someone is searching for the best and where to buy “an iphone”, which is his/her search term. This visitor would be happy and confident to read or go through a website which comes on top of the search-engine page. And that the website that ranked high for the keyword “iphone”
Here the conversion rate (monetizing ratio) is higher as the person is getting what he is looking for through his personalized keywords.
Now to the Importance of Paid Traffic
“Paid” traffic needs money to drive traffic to your website/blog. It doesn’t end up with money but the efforts behind the methodology only can bring you success.
If you are selling “Mobile phones and Computers” through your website, you need to understand the places where you can place your ads. One of the most advantage of paid traffic is the immediate traffic to your website. An organic traffic methodology cannot guarantee you an immediate traffic.
Through paid traffic, the brand popularity can be reached easily which is an important source for many businesses. The unique privilege of this traffic is the sophistication of multimedia approach. Through paid methods of traffic, you can create your own banners, videos and slides to place them on desired websites and how attractive and eye catching your banners are will determine the click through rate back to your site .
The fantasies that you could create through paid traffic is not always possible through organic traffic. Through organic traffic is more about making your customer/visitor to read and understand. On the paid process there is number of options to make your customer to see and understand.
Now Comparing the the both source of traffic: Organic Traffic Vs Paid Traffic
It is not matter of the advantage and disadvantage of these two types of traffic. It is all about the need you have through the traffic of your blog. Choosing one has advantage over another for the above said qualities.
One who understands the strength of organic traffic would definitely do it simultaneously while he/she is on the paid traffic drive. If you have been bringing the immediate traffic through paid sources, it is sensible to continue working more on the organic traffic to keep yourself stable.
Your comments would be really appreciated on which form of traffic you considered the best and the best method that has been working well for your website